Conversion friction
The path from landing to checkout: navigation clarity, product page hierarchy, trust signals, and the friction shoppers meet before they ever reach payment.
Discoverability
How your store reads to search engines — titles, structured data, indexable collections, and the queries your pages are (and aren't) built to win.
Speed & stability
What shoppers actually wait for: render-blocking weight, image payloads, layout shift, and the templates dragging your Core Web Vitals down.
Accessibility
Contrast, keyboard paths, labels and semantics. Failures here quietly exclude shoppers — and quietly suppress conversion.
Merchandising signals
What your storefront communicates about range, pricing architecture, offers and availability — and where that story loses momentum.
Visible opportunities
The gaps in plain sight: underworked collections, missing proof, unlinked content, and the chances your storefront is leaving on the table.